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Zusatztext 'The work of Stuart Price has consistently expressed! through both his research and his teaching! the central importance of maintaining a critical! analytical perspective in a field which is in danger of atrophy. This latest publication demonstrates the key importance of his work. It is a book for those involved in discourse analysis! in media and cultural studies and should be on the reading list of all related undergraduate and postgraduate courses. It should also be compulsory reading for all journalists and broadcasters.' Robert Ferguson! University of London Institute of Education! UK '...an enormously informative and refreshing read...I would strongly recommend this book to both graduate and post-graduate students...One of the strengths of this book is that the writer strives throughout to acquaint the reader with all the terms and concepts that he mentions! which makes this book a good introductory study...' Discourse Studies '...Stuart Price provides analysis of election broadcasts! political speeches! TV commercials and corporate advertisements to support his position that the simulation of intimacy in authoritarian address is hiding a drive to power. The book focuses on one form of authoritarian address! which attempts to impinge on the receiver's subjectivity. Price refers to this type of representation as directive. The book identifies public communication that pursues instrumental goals! goals that are to the benefit of the producers of the text.' Sociology Informationen zum Autor Stuart Price is Senior Lecturer in Media and Cultural Production! and Research Associate in the International Cultural Planning and Policy Unit! at De Montfort University! UK. He produced the first mass-market media studies book for the higher education sector and went on to write a series of books on communication and media. His current research includes work on rhetoric and the 'war on terror' and studies of gendered identity and film. Klappentext Providing a cross-disciplinary and original contribution to the debate on language and power! this book focusses on Election broadcasts! political speeches! TV commercials and corporate advertisements in order to evaluate competing perspectives on the creation and circulation of meaning. It is for lecturers! researchers! students! and activists. Zusammenfassung Providing a cross-disciplinary and original contribution to the debate on language and power, this book focusses on Election broadcasts, political speeches, TV commercials and corporate advertisements in order to evaluate competing perspectives on the creation and circulation of meaning. It is for lecturers, researchers, students, and activists. Inhaltsverzeichnis Contents: Introduction: Definitions and perspectives; Theoretical background: critical theory and commercial culture; Discourse and ideology; Discourse and modernity; Advertising and corporate address; Ideology! commerce and politics; Politics and electoral address; Conclusion; Bibliography; Index. ...
