Kiss and Sell: - Writing for Advertising

Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.

Product details

• Authors: Robert Sawyer
• Publisher: Ava Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 16.09.2004
• EAN: 9782884790338
• ISBN: 978-2-88479-033-8
• No. of pages: 192
• Dimensions: 223 mm x 300 mm x 20 mm
• Subject: Humanities, art, music > Art