Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.>

Product details

• Authors: Diane Canwell, Jon Sutherland, Jonathan Sutherland
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 27.02.2004
• EAN: 9781403915276
• ISBN: 978-1-4039-1527-6
• No. of pages: 310
• Dimensions: 138 mm x 215 mm x 16 mm
• Series: Palgrave Key Concepts; Key Concepts
• Subjects: Social sciences, law, business > Business; Marketing, B, Study skills, Study and Learning Skills, Palgrave Business & Management Collection, business;Internet;marketing