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Informationen zum Autor GEORGE PETROCHILOS teaches in the Department of Economics & International Business! at the Business School of the University of Greenwich. Klappentext This text places the study of managerial economics firmly in a European context. Managerial Economics offers a lively and readable account of how economic theory can be used to make effective business decisions. With numerous case studies and examples! it guides students through the concepts and applications of the subject to provide a comprehensive understanding of the complexities of economic decision making in business. Managerial Economics is an excellent course text for business and economics undergraduates! as well as MBA students! taking a course in managerial economics. Also available is a companion website with extra features to accompany the text! please take a look by clicking below - http://www.palgrave.com/economics/petrochilos/index.asp Zusammenfassung This text places the study of managerial economics firmly in a European context. Managerial Economics offers a lively and readable account of how economic theory can be used to make effective business decisions. With numerous case studies and examples, it guides students through the concepts and applications of the subject to provide a comprehensive understanding of the complexities of economic decision making in business. Managerial Economics is an excellent course text for business and economics undergraduates, as well as MBA students, taking a course in managerial economics. Inhaltsverzeichnis Scope and Method of Managerial EconomicsTools of OptimizationTheories of the Firm and of ProfitsDemand AnalysisSales ForecastingMultiple Regression AnalysisProduction TheoryCost AnalysisLinear ProgrammingMarketing AdvertisingPricing in Theory and PracticeCapital BudgetingRisk and Uncertainty Decision TheoryGrowth and Size of Firms and the Decision to Become MultinationalThe Government Sector and Public RegulationBusiness Ethics....
