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Informationen zum Autor Mike Beard , a former President of the Chartered Institute of Public Relations, was Director of Communication at Taylor Woodrow plc. and at Lucas Industries plc. He also has major international consultancy experience as Managing Director of Burson-Marsteller Signapore. He now operates as an independent corporate affairs consultant. Klappentext Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication. Zusammenfassung Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity. Inhaltsverzeichnis Managing for reputation; areas of activity; managing particular techniques; the departmental plan; managing your budgets; delivering value for money; creating your team; managing the team; managing internal relationships; the public relations manual; managing external relationships; general administration; working with public relations consultancies.
