Mastering E-Business

Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.>

Product details

• Authors: Paul Griseri, Jonathan Groucutt
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 22.03.2004
• EAN: 9780333968321
• ISBN: 978-0-333-96832-1
• No. of pages: 304
• Dimensions: 155 mm x 233 mm x 15 mm
• Series: Palgrave Master Series; Palgrave Master Series (Business); Palgrave Masters Series (Business); Master Series (Business); Palgrave Master Series; Master Series (Business)
• Subjects: Social sciences, law, business > Business > Management; Management, B, Business and Management, Management science