Value-Added Selling

Provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. This book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to deemphasize price in the selling equation.

Product details

• Authors: Tom Reilly
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Hardback
• Released: 15.01.2003
• EAN: 9780071408813
• ISBN: 978-0-07-140881-3
• Dimensions: 159 mm x 238 mm x 25 mm
• Subjects: Social sciences, law, business > Business; Verkauf