Effective Public Relations

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.

Product details

• Authors: Moi Ali, DK
• Assisted by: Adele Hayward (Editor)
• Publisher: Dorling Kindersley
• Languages: English
• Product format: Paperback / Softback
• Released: 13.06.2002
• EAN: 9780751312904
• ISBN: 978-0-7513-1290-4
• Dimensions: 125 mm x 175 mm x 10 mm
• Series: Essential Managers; DK Essential Managers; Essential Managers; DK Essential Managers
• Subject: Social sciences, law, business > Business