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Informationen zum Autor Evan Davis is the BBC's Economics Editor. He lives in London SW5. Graham Bannock is Chair of Bannock Consulting and co-author of the Penguin Dictionary of Economics. He lives in Dorset. Paul Trott is a Senior Lecturer at the Universty of Portsmouth. Professor Mark Uncles is Head of the School of Marketing at the University of New South Wales! Australia. Klappentext A clearly written and practical dictionary covering all areas of business from accounting to human resource management. Zusammenfassung This dictionary should prove useful to everyone with an interest in the world of business. Whether you are studying or are already at work! you will need to get to grips with the mass of jargon being used. Written by experts in their fields! with practical and relevant examples! "The New Penguin Dictionary of Business" covers a host of general and more specialized business terms! from "'A' shares" to "zero-sum game". The book covers all areas of business! including accounting! banking! economics! finance and marketing and is international in its coverage! with both UK and US terms included. Extended notes on key concepts such as "economic growth" and "strategic management" are included! as are terms from relevant disciplines! such as psychology! sociology! statistics! mathematics and computer sciences! that are commonly used in business. The book also contains concise biographies of a large number of leading figures in the business world.
