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Rita Clifton, Esther Maughan, Rita Clifton, Esther Maughan

The Future of Brands - 25 Visions of the Future of Branding

English · Hardback

Description

Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands.

Product details

Authors	Rita Clifton, Esther Maughan
Assisted by	Rita Clifton (Editor), Esther Maughan (Editor)
Publisher	Macmillan

Languages	English
Product format	Hardback
Released	22.10.1999

EAN	9780333776735
ISBN	978-0-333-77673-5
Dimensions	230 mm x 260 mm x 15 mm
Series	MacMillan Business Macmillan Business
Subject	Social sciences, law, business > Business

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