Readercentric Writing for Digital Media - Theory and Practice

Informationen zum Autor Hailey, David Zusammenfassung This book presents an altogether new approach to writing and evaluating writing in digital media. Inhaltsverzeichnis Dedication Introduction SECTION I: Theory CHAPTER 1 Why is It So Hard to Write and Evaluate Writing on the Internet? CHAPTER 2 Anything Can Be a Text CHAPTER 3 A Tool Called Genre CHAPTER 4 What Does It Mean to Publish? CHAPTER 5 Theory Behind Usability Studies SECTION II: Application CHAPTER 6 Proposing a New Approach to Content Evaluation CHAPTER 7 Writing Persuasion-Centric Content CHAPTER 8Writing Quality-Centric Content CHAPTER 9 Writing User-Centric Content SECTION III: Practice CHAPTER 10 Professional Writer in an Agile Environment CHAPTER 11 The Future—If There Be Such Index

Product details

• Authors: David Hailey
• Publisher: Baywood pub co
• Languages: English
• Product format: Hardback
• Released: 28.02.2014
• EAN: 9780895038135
• ISBN: 978-0-89503-813-5
• No. of pages: 277
• Series: Baywood's Technical Communications Series; Baywood's Technical Communications; Baywood's Technical Communications