Readercentric Writing for Digital Media - Theory and Practice

Informationen zum Autor Hailey, David Klappentext This book presents an altogether new approach to writing and evaluating writing in digital media. Zusammenfassung This book presents an altogether new approach to writing and evaluating writing in digital media. Inhaltsverzeichnis Dedication Introduction SECTION I: Theory CHAPTER 1 Why is It So Hard to Write and Evaluate Writing on the Internet? CHAPTER 2 Anything Can Be a Text CHAPTER 3 A Tool Called Genre CHAPTER 4 What Does It Mean to Publish? CHAPTER 5 Theory Behind Usability Studies SECTION II: Application CHAPTER 6 Proposing a New Approach to Content Evaluation CHAPTER 7 Writing Persuasion-Centric Content CHAPTER 8Writing Quality-Centric Content CHAPTER 9 Writing User-Centric Content SECTION III: Practice CHAPTER 10 Professional Writer in an Agile Environment CHAPTER 11 The Future—If There Be Such Index

Product details

• Authors: David Hailey
• Publisher: Baywood pub co
• Languages: English
• Product format: Paperback / Softback
• Released: 28.02.2014
• EAN: 9780895038142
• ISBN: 978-0-89503-814-2
• No. of pages: 277
• Series: Baywood's Technical Communicat; Baywood's Technical Communications Series; Baywood's Technical Communications; Baywood's Technical Communications; Baywood's Technical Communicat
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Media, communication > Communication science