Read more
Zusatztext 'The premise of this book is to explain corporate community involvement other than corporate social responsibility. Dr Bilge Uyan-Atay shows how a business entity separates its community outreach initiatives and identifies the patterns according to the characteristics of different industries and companies. The extent of community involvement trends in Turkey is outlined for the first time in this book and compared against those from other countries. Dr Uyan-Atay provides detailed analyses of companies based on why and how they want to make donations! choose to become sponsors! or engage in other types of community involvement. This book is a great source for professionals and researchers who want to learn every aspect of the community involvement of private companies.' Guler Aras! Yildiz Technical University! Turkey 'We know little about corporate community involvement in developing and advanced developing economies and this interesting study starts to fill this gap by providing an insightful analysis of corporate community involvement in Turkey. The analysis draws on a fascinating primary data set which is strengthened by extensive interviewing in indigenous Turkish companies.' Andrew Millington! University of Bath School of Management! UK Informationen zum Autor Bilge Uyan-Atay completed her PhD at the University of Bath! School of Management. She is now a researcher! lecturer and consultant. Dr Uyan-Atay's research focuses on the overall relationship between business and society. Stakeholder management! corporate social responsibility! corporate philanthropy! corporate community involvement! and behavioural theory of the firm all fall within her research interest. In order to share the findings of her PhD research with the private sector! Dr Uyan-Atay published a report that presents an analysis of how firms are engaged in corporate community involvement and how these activities are related to a variety of corporate characteristics. Since 2005! Uyan-Atay has participated in conferences on business and society and published on corporate social responsibility and stakeholder management. Klappentext There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies' strategy implementation are now so extensive that they are having a profound impact on community development.In Corporate Community Involvement. Zusammenfassung There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies' strategy implementation are now so extensive that they are having a profound impact on community development.In Corporate Community Involvement. Inhaltsverzeichnis Chapter 1 Introduction to Corporate Community Involvement; Chapter 2 What the Existing Studies on Corporate Community Involvement Tell Us; Chapter 3 The Model of Corporate Community Involvement Behaviours; Chapter 4 Methodology; Chapter 5 Corporate Community Involvement in Turkey: An Overview of 92 Companies in Turkey; Chapter 6 Corporate Community Involvement, Organisational Forms and the Preferred Areas for Investment in Turkey; Chapter 7 Decisions Regarding the Scale and the Composition of Corporate Community Involvement Activities; Chapter 8 Four Companies’ Process of Managerial Corporate Community Involvement Decision Making; Chapter 9 Conclusions and Future Directions;...
