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Familiarizes readers with the theoretical basis and practical applications of the editing process. This book details the arrangement, style, delivery; and the objectives of editing - accuracy, clarity, propriety, and artistry.
List of contents
List of Tables and Illustrations
Preface
Chapter 1 THE CANONS OF RHETORIC
Chapter 2 INVENTION
Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 4 STYLE
Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 5 Delivery
Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry
Practice
A Technical Publication
A News Publication
A Promotional Publication
EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors
About the author
Sam Dragga, Gwendolyn Gong
Summary
Familiarizes readers with the theoretical basis and practical applications of the editing process. This book details the arrangement, style, delivery; and the objectives of editing - accuracy, clarity, propriety, and artistry.
