India''s Store Wars - Retail Revolution and the Battle for the Next 500 Million Shoppers

As India's middle class grows and disposable incomes rise, 'modern' retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time.

List of contents

Acknowledgements.Introduction.Chapter 1. The golden bird.Chapter 2. What do consumers want?Chapter 3. The incumbents: Biyani, Raheja, Goenka.Chapter 4. Newcomers: Reliance the Goliath.Chapter 5. Newcomers: Bharti's way with Wal-Mart.Chapter 6. Old houses, new ambitions: Tata and Birla.Chapter 7. Shock of the new: Muscling up in the regions.Chapter 8. Meet you at the mall.Chapter 9. Rural scene: Is there life beyond the metros?Chapter 10. Supply chain dilemma: Horn please, OK?Chapter 11. The search for talent.Chapter 12. Scanning a new horizon.Bibliography.Index.

Product details

• Authors: Geoff Hiscock, Hiscock Geoff
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 16.09.2008
• EAN: 9780470823514
• ISBN: 978-0-470-82351-4
• No. of pages: 218
• Subject: Social sciences, law, business > Business > Advertising, marketing