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Informationen zum Autor Roger More! Professor! Ivey Business School! former professor! Harvard Business School! and former Hewlett-Packard Chaired Professor of Marketing and New Technology. He is principal of Roger More and Associates where he specializes in creating focused strategic and marketing strategies! planning processes and leadership for businesses and public sector agencies. Dr More has been a strategic consultant and leader of management workshops for leading global companies and public sector agencies around the world. He has taught extensively in leading Business School executive programs in North America and Europe including: Duke Corporate Education (DCE)! the Marketing Management Program (Harvard)! Marketing Management Course (Ivey)! Advanced Industrial Marketing Program (INSEAD)! International Marketing Program (Cambridge)! Industrial Marketing Program (Penn State)! the Executive Marketing Program (Ivey)! and IPADE (Mexico). He is author of Transforming New Technologies Into Cash Flow (Haworth Press! 2006)! and lead co-author of the book Winning Market Leadership (Wiley! 2000). Klappentext Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - 'bundling'. Many customers want bundled products and services which represent integrated solutions to their problems! rather than buying individual products and services piecemeal. Zusammenfassung Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - 'bundling'. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal. Inhaltsverzeichnis Chapter 1 The Global Expansion of New Product/service Integrated Customer Solutions: The Bundling Concept; Chapter 2 Creating New Product/service Bundles: The Critical Role of Market-focused Planning; Chapter 3 Creating Market-focused New Product/service Integrated Solutions and Super-bundles: Six Critical Management Questions; Chapter 4 Can You Create New Market Segments and Customer Life Cycle Choice/rejection/experience Processes?; Chapter 5 Can You Create New Product/service Solution Bundle Customer Value and Competitive Differentiation?; Chapter 6 Do You Have the Critical Integrated Product/service Bundle Core Competencies?; Chapter 7 Can You Create and Manage the Product/service Bundle Market Networks, Account Relationships and Outsourcing?; Chapter 8 Can Your Product/service Integration Strategy Create High Long-term Net Cash Flow?; Chapter 9 Can You Change and Adapt Your Organization, Management Teams and Planning Processes?;...
