Fr. 146.00

Play, Playfulness, Creativity and Innovation - How Playful Behaviour Drives Innovation

English · Hardback

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Zusatztext Advance praise: 'Play will be to the twenty-first century what work was to the industrial age - our dominant way of knowing! doing and creating value. Therefore we need play theory and research! of a multidisciplinary nature! that can deepen and widen our understanding of this most dynamic of human evolved capacities ? Bateson and Martin have provided a wonderful resource for play/game advocates in all fields of life. Rooted in extremely solid biological and ethological research! they make subtle and powerful linkages between the mammalian basis of play! and the necessary profusion of social and cultural forms it generates! in ways that will help shape reform in areas diverse as childcare! innovative enterprise and drugs policy. Play! Playfulness! Creativity and Innovation sets a new standard for studies of the power and potential of play.' Pat Kane! author of The Play Ethic Informationen zum Autor Patrick Bateson FRS is Emeritus Professor of Ethology at the University of Cambridge. He is President of the Zoological Society of London and former Vice-President of the Royal Society. Much of his scientific career has been concerned with the development of behaviour. He is also co-author of Plasticity, Robustness, Development and Evolution (Cambridge University Press, 2011). Paul Martin studied behavioural biology at the University of Cambridge, before becoming a Harkness Fellow in the Department of Psychiatry and Behavioral Sciences at Stanford University. He has lectured and researched in behavioural biology at the University of Cambridge and is a former Fellow of Wolfson College. Klappentext Examines the role of playfulness in animal and human development, highlighting its links to creativity and, in turn, to innovation. Advance praise: 'In this highly readable and thought-provoking book, Patrick Bateson and Paul Martin show how play helps animals to find novel solutions and sows the evolutionary seeds for human creativity. They argue that being able to 'break the rules' in a protected environment, which is what play does, generates new ideas (creativity) and new ways of doing things (innovation). By looking at the conditions in which humans are at their most creative, they make a major contribution to what we might do to be even more creative than we are.' Marian Stamp Dawkins, University of Oxford, and co-author of An Introduction to Animal Behaviour Advance praise: 'This groundbreaking work will inform, engage and please an extensive audience, from play scholars and naturalists to those seeking an improved basis for practical approaches to social questions. The book's originality, common-sense foundation, clear and readable language, and pragmatism are all commendable. The authors, whose landmark studies of behavioral development now span more than a quarter century, take pains to present a readable and direct exposition of their ideas. At the same time, they succeed in drawing bold distinctions when necessary and in forthrightly addressing concerns that span a broad range of social issues. The authors informatively fine-tune previous concepts of play in their successful efforts to link play with the origins of the creative process across a broad biological spectrum. The book's main themes are woven together to produce a work of great general interest.' Robert M. Fagen, author of Animal Play Behavior Advance praise: 'Kittens toy with half-dead prey, dogs chase sticks, kids pretend to be teachers or airline pilots, and their parents revel in painting, gardening and sport. All are examples of play behavior. But whilst it is immediately apparent that play is gratifying, a compelling scientific explanation for why it evolved in the first place has remained elusive. Now Bateson and Martin, leading experts on animal behavior, provide an answer - play functions to generate creativity and stimulate innovation. It is an adaptation to get out of the rut and discover better solu...

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