Managing Quality Cultural Tourism

This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned.

List of contents

Section 1: Introduction 1.1 The situation of cultural tourism Section 2: Components 2.1 The user 2.2 The presenter 2.3 The item Section 3: Objectives 3.1 Attracting 3.2 Detracting 3.3 Educating and Informing 3.4 Entertaining 3.5 Commercialising Section 4: Conclusion 4.1 Cultural tourism now and for the future Glossary References Select Bibliography Index

About the author

Center for Travel and Tourism, Priscilla Boniface (University of Northumbria)

Summary

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned.
This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.
Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

Product details

• Authors: Priscilla Boniface, Boniface Priscilla
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 07.12.2012
• EAN: 9780415642378
• ISBN: 978-0-415-64237-8
• No. of pages: 140
• Series: Heritage: Care-Preservation-Management; Heritage: Care-Preservation-Management
• Subjects: Humanities, art, music > History > Cultural history; Social sciences, law, business > Business > Management; Museum, historic sites, gallery & art guides, SOCIAL SCIENCE / Archaeology, BUSINESS & ECONOMICS / Museum Administration & Museology, Museology & heritage studies, Museology and heritage studies, Travel guides: museums, historic sites, galleries etc