Making Media Content - The Influence of Constituency Groups on Mass Media

Informationen zum Autor John A. Fortunato Zusammenfassung Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of Inhaltsverzeichnis Contents: Preface. Introduction. Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers. Advertisers. Audience. Conclusion. Tables. Figures.

Product details

• Authors: John A. Fortunato, Fortunato John A.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 14.12.2012
• EAN: 9780415649841
• ISBN: 978-0-415-64984-1
• No. of pages: 264
• Series: Routledge Communication Series
• Subjects: Social sciences, law, business > Media, communication > Media science; History, Media Studies, PERFORMING ARTS / Television / General, BUSINESS & ECONOMICS / Industries / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Humanities