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Zusatztext 'This timely book provides cogent! insightful analysis of the seismic shifts taking place in the FDI landscape since the financial crash! and the many implications for investment promotion efforts and location branding. Essential reading for FDI practitioners.' Courtney Fingar! editor! fDi Magazine from The Financial Times Ltd 'This book fills a gap in the recent literature on FDI and highlights the evermore pressing need for targeted and focused approaches to interacting with prospective investors.' Carlos Bronzatto! World Association of Investment Promotion Agencies (WAIPA) Informationen zum Autor Daniel Nicholls is a London-based Consultant at the economic development consultancy OCO Global where he works on a variety of consulting and training assignments for clients and industry associations. His client work has included reviewing and editing all sector propositions for UK Trade & Investment, training for Enterprise Florida and an international brand audit for the Government of Abu Dhabi. He is a regular speaker at international FDI seminars and conferences such as those organised by the European Association of Development Agencies (EURADA) and Red Hot Locations. His work has also featured in the Financial Times’ specialist bi-monthly fDi Magazine. With a background in marketing and communications, Daniel has lived and worked in various European countries over the past decade, including France, Poland, Belgium and Hungary. He was previously Marketing and Business Development Manager for Europe, Middle East & Africa (EMEA) at the global communications consultancy Hill & Knowlton. Klappentext As the world continues to recover from one of the most dramatic financial crises in a generation! expanding corporations are increasingly! yet cautiously! seeking out international investment opportunities. At the heart of this fragile investment recovery lie trust and confidence. Zusammenfassung As the world continues to recover from one of the most dramatic financial crises in a generation, expanding corporations are increasingly, yet cautiously, seeking out international investment opportunities. At the heart of this fragile investment recovery lie trust and confidence. Inhaltsverzeichnis Introduction; Chapter 1 FDI in a Downturn; Chapter 2 Place Brands; Chapter 3 Protectionism and Neo-imperialism; Chapter 4 The Investor Perspective; Chapter 5 Politics and Public Diplomacy; Chapter 6 Where Next for FDI?;...
