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Was ist PR? Wer braucht PR? Abstrakte Interpretationen, die diese Fragen beantworten und die die Funktionen und Leistungen des Kommunikationsmanagements beschreiben und erklaren könnten, liegen bislang nur fragmentarisch vor. Zwar existieren in unterschiedlichen wissenschaftlichen Disziplinen Befunde zu Public Relations, überwiegend stehen diese Erkenntnisse jedoch unverbunden nebeneinander und können für sich allein genommen PR immer nur partiell erfassen. Der Sammelband setzt bei den Defiziten der PR- Theoriebildung an: Neben einer kritischen Bilanz der aktuellen Theoriedebatte sollen alternative theoretische Bezugsrahmen vorgestellt und neue Wege zu PR-Theorien aufgezeigt werden. Die zweite Auflage berücksichtigt dabei auch neuere Theorieansatze aus dem internationalen Raum sowie einen sozialkybernetischen PR-Theorieansatz.
List of contents
Introduction: Beyond Binaries: Contemporary Approaches to Women and Exercise Pirkko Markula and Eileen Kennedy Part 1: The Business of Exercise: Selling and Consuming Fitness 1. Love Your Body? The Discursive Construction of Exercise in Women’s Lifestyle and Fitness Magazines Eileen Kennedy and Evdokia Pappa 2. Women Developing and Branding Fitness Products on the Global Market: The Method Putkisto Case Jaana Parviainen 3. ‘Folding’: A Feminist Intervention in Mindful Fitness Pirkko Markula Part 2: Body Trouble: Fat Women and Exercise 4. Fit, Fat and Feminine? The Stigmatization of Fat Women in Fitness Gyms Louise Mansfield 5. I Am (Not) Big…It’s the Pictures That Got Small: Examining Cultural and Personal Exercise Narratives and the Fear of Fat Kerry R. McGannon, Christina R. Johnson and John C. Spence 6. Large Women’s Experiences of Exercise Karen Synne Groven, Kari Nyheim Solbrække and Gunn Engelsrud 7. Obesity, Body Pedagogies and Young Women’s Engagement with Exercise Emma Rich, John Evans and Laura De Pian Part 3: In the Name of Health: Women’s Exercise and Public Health 8. The Significance of Western Health Promotion Discourse for Older Women from Diverse Ethnic Backgrounds Sharon Wray 9. Growing Old (Dis)Gracefully?: The Gender/Aging/Exercise Nexus Elizabeth C. J. Pike 10. "Doing Something That’s Good for Me": Exploring Intersections of Physical Activity and Health Lisa McDermott Part 4: Lived Body Experiences: Exercise, Embodiment and Performance 11. The New ‘Superwoman:’ Intersections of Fitness, Physical Culture, and the Female Body in Romania Jessica W. Chin 12. Keep Your Clothes On! Fit and Sexy Through Striptease Aerobics Magdalena Petersson McIntyre 13. Becoming Aware of Gendered Embodiment: Female Beginners Learning Aikido Paula Lökman 14. Running Embodiment, Power and Vulnerability: Notes towards a Feminist Phenomenology of Female Running Jacquelyn Allen-Collinson
About the author
Eileen Kennedy is Director of the Centre for Scientific and Cultural Research in Sport in the School of Human and Life Sciences at Roehampton University, London, UK. She has a background in Philosophy (BA, University of Essex) and Women's Studies (MA, University of Kent) and gained her PhD in Sociology of Sport from De Montfort University for her thesis,
Gender in Televised Sport. Since then, her research and publications have focused on the intersections of nation, class and race in the discursive construction of masculinities and femininities in the sport and exercise media. Dr. Kennedy is interested in the significance of the body and the senses in the consumption of media sport, and has begun to focus on the mediation of sport through sporting spaces and digital sportscapes. She is co-author, with Laura Hills, of
Sport, Media and Society (published by Berg).
Pirkko Markula is a professor of socio-cultural studies of sport and physical activity at the University of Alberta, Canada. Her research interests include poststructuralist feminist analysis of dance, exercise and sport, ethnography, autoethnography and performance ethnography. She is the co-author, with Richard Pringle, of
Foucault, Sport and Exercise: Power, Knowledge and Transforming the Self (Routledge, 2006), editor of
Feminist Sport Studies: Sharing Joy, Sharing Pain (SUNY Press, 2005), co-editor, with Sarah Riley, Maree Burns, Hannah Frith and Sally Wiggins, of
Critical Bodies: Representations, Identities and Practices of Weight and Body Management (Palgrave, 2007) and co-editor, with Jim Denison, of
Moving Writing: Crafting Movement in Sport Research (Peter Lang, 2003).
Summary
This volume examines women's contradictory experiences of their bodies, health and exercise within the cultural context of consumerism. Featuring contributions by leading scholars on women and exercise across North America and Europe, this timely examination of women, exercise and fitness will shape the international dialogue on these critical issues.
