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Klappentext International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. Zusammenfassung International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.International Marketing is the only South African-based textbook written by a team of South African academics and practitioners. Inhaltsverzeichnis Part 1: Introduction to international marketing 1: Introduction to international marketing 2: Marketing strategy across the borders Part 2: Overview of international trade 3: The economics of international trade 4: The international trade environment 5: International trade in Southern Africa and Africa 6: Barriers to international trade 7: Foreign exchange and the international monetary system Part 3: The international marketing environment 8: The socio-cultural environment 9: The legal environment 10: The international political environment 11: The economic environment 12: The physical and technological environments Part 4: International marketing research 13: International marketing research Part 5: The international marketing mix 14: Segmentation, Targeting and Positioning 15: International product policy and development 16: International distribution and logistics systems 17: International marketing communication 18: Pricing for international markets 19: International marketing and the Internet 20: Exporting and small businesses 21: Export administration and logistics 22: Evolving context and future issues in international marketing
