Sun Tzu and the Art of Business

Zusatztext A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address. Informationen zum Autor Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina. Klappentext More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Zusammenfassung More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Inhaltsverzeichnis CONTENTS Introduction 1. Win All Without Fighting: Capturing Your Market Without Destroying It 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It 3. Deception and Foreknowledge: Maximizing the Power of Market Information 4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors 5. Shape Your Opponent: Employing Strategy To Master the Competition 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times 7. Putting The Art of Business into Practice Notes Suggested Readings Original Translation by Samuel B. Griffith Bibliography

Product details

• Authors: Mark R McNeilly, Mark R. Mcneilly, Mark R. (Adjunct Professor of Marketing McNeilly, McNeilly Mark R.
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2011
• EAN: 9780199782918
• ISBN: 978-0-19-978291-8
• No. of pages: 288
• Dimensions: 140 mm x 210 mm x 21 mm
• Series: Print on demand
• Subjects: Social sciences, law, business > Business > Miscellaneous; USA, HISTORY / Military / General, BUSINESS & ECONOMICS / Management, HISTORY / Military / United States, Business studies: general, Management & management techniques, United States of America, USA, Military administration, Management and management techniques