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Demand - Creating What People Love Before They Know They Want It

English · Paperback / Softback

Description

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Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Product details

Authors Adrian J. Slywotzky
Publisher Headline
 
Languages English
Product format Paperback / Softback
Released 27.10.2011
 
EAN 9780755361762
ISBN 978-0-7553-6176-2
No. of pages 384
Dimensions 138 mm x 29 mm x 217 mm
Series headline business plus
headline business plus
Subject Social sciences, law, business > Business

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