Territorial Organization of Variety - Cooperation and Competition in Bordeaux, Napa and Chianti Classico

Informationen zum Autor Jerry Patchell is Associate Professor in the Department of Social Science, Hong Kong University of Science and Technology, Hong Kong Klappentext Within the modern global economy, the wine industry seems to be an anomaly: thousands of small companies provide a vast variety of highly differentiated products, competing successfully with multinational corporations. This book argues that this is in fact the result of a sophisticated alternative organization of production on the part of the winegrowers, who have developed a set of strategies and tools appropriate to their markets and regulatory contexts. Zusammenfassung 'The wine industry appears to be an anomaly within the modern global economy. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Inhaltsverzeichnis Contents: Preface; The world in a glass; Territorial governance; Bordeaux: from one to 10,000 chateaux; Bordeaux's territories: leader and aspirant; Napa: terroir to the New World; Chianti Classico: globalizing sangiovese; An invitation to variety; Endnotes; Index.

Product details

• Authors: Jerry Patchell, Patchell Jerry
• Publisher: ASHGATE PUB CO
• Languages: English
• Product format: Hardback
• Released: 21.03.2011
• EAN: 9781409411451
• ISBN: 978-1-4094-1145-1
• No. of pages: 208
• Subjects: Natural sciences, medicine, IT, technology > Technology > Chemical engineering; Social sciences, law, business > Business > Individual industrial sectors, branches; SOCIAL SCIENCE / Human Geography, BUSINESS & ECONOMICS / Strategic Planning, SOCIAL SCIENCE / Regional Studies, business strategy, Food & beverage technology, Human Geography, Regional Geography, Food and beverage technology, TECHNOLOGY & ENGINEERING / Food Science / General