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Informationen zum Autor Stephen Denny is the president of Denny Marketing, a consulting firm in the Bay Area. He spent over twenty years as a senior manager at premiere brands including Sony. He is a frequent contributing editor to The Daily Fix and Marketing Profs , and authors the marketing blog, Note to CMO . Klappentext Do you compete every day against a giant? A 'Goliath brand' with more money! people and resources than you will ever have? Would you like to learn how to out-manoeuvre them? Killing Giants is The Art of War for a new era. Marketing expert Stephen Denny shows how any brand can challenge its largest competitor and not only survive! but thrive. No matter how large your resources! Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. From 'winning in the last inch' to fighting unfairly! Killing Giants is a must read for every one in business facing a bigger rival . '[Will] give you the stones to take out the Goliath in your industry' Roger von Oech! author of the Creative Whack Pack 'I almost ran out of ink underlining all the great thinking! insights! and stories' Eric Ryan! co-founder! Method Zusammenfassung Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
