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Informationen zum Autor David Scott holds a personal chair in French (Textual and Visual Studies) at Trinity College Dublin. His previous publications include: Pictorialist Poetics, Cambridge University Press 1988 & 2009 Paul Delvaux Surrealizing the Nude, Reaktion Books (1992) Semiologies of Travel, Cambridge University Press(2004) The Art and Aesthetics of Boxing U. of Nebraska Press (2009), Klappentext The unique collaborative relationship between text and image has allowed the once-humble poster to evolve distinctive strategies of persuasion that have transformed modern advertising. Closely related to contemporary developments in the visual arts--in particular Futurism and Art Deco--these advances also reflect the contemporary confluence between art and graphic design. Focusing on the innovative visual equivalents of conventional textual ways of communicating meaning--metaphor! metonymy! and rebus--"Poetics of the Poster" looks at how modern-day signage--from airline logos to tourism advertisements to boxing match announcements--wields maximum persuasive power over viewers. Zusammenfassung This book sets out to explore the way! with the onset of a new and integral relationship between text and image! the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising.
About the author
David Scott holds a personal chair in French (Textual and Visual Studies) at Trinity College Dublin. His previous publications include: Pictorialist Poetics, Cambridge University Press 1988 & 2009 Paul Delvaux Surrealizing the Nude, Reaktion Books (1992) Semiologies of Travel, Cambridge University Press(2004) The Art and Aesthetics of Boxing U. of Nebraska Press (2009),
