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Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperativesand powerful imagery.
List of contents
- Preface
- Acknowledgments
- Cast of Characters
- 1: Introduction
- 2: Hard Results, Soft Concerns
- 3: Setting an Example of Non-Authoritarian Leadership
- 4: Learning Labs: Teaching Techniques for Thinking Differently
- 5: Combining Engineering Innovation with Human Relations: The Harmony Buck
- 6: Partnerships
- 7: Process Innovation in the Context of a Large Organization
- 8: Practice Without Preaching
- 9: Why the Battle Was Won, But the War Was Lost
- 10: Challenging the Catch-22 Inside Ourselves
- 11: A Reader's Guide for Using the AutoCo Epsilon Project Learning History in Organizations
- Endnotes
About the author
George Roth was born in Germany and has a B .S. in Mechanical Engineering, a M. B. A. in Finance and Marketing, and a Ph .D. in Organizational Studies.
art Kleiner is the director of research and reflection at a consulting firm based in Cambridge, Massachusetts; a faculty member at New York Universityâs Interactive Telecommunications Program; and the âCulture & Changeâ columnist for Strategy + Business magazine. He is also the editorial director of the Fifth Discipline Fieldbook series and a longstanding writer on the human impact of management and technology.
Summary
Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.
