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Zusatztext [Ogilvy] is articulate and writes with great skill and enviable clarity. Informationen zum Autor James A. Ogilvy is a co-founder of Global Business Network, a member of the Monitor Group of Companies. Prior to his career in consulting, Dr. Ogilvy taught philosophy at Yale University. He lives in the San Francisco Bay area. Klappentext As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change inour own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professionalassociations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell outpossible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into anoil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole. Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, betterlives. Zusammenfassung This book explains how citizens, working together in communities of similar interests, can use the widely respected process of scenario planning to map out ways of improving our society. Inhaltsverzeichnis Foreword Preface 1: Aiming Higher Part One: New Game 2: Religious, Political, and Economic Passions 3: The Limits of the Marketplace 4: Rethinking Representative Government Part Two: New Players 5: Beyond Individualism and Collectivism 6: Social Forces and Creativity Part Three: New Lenses 7: From Worldviews to Better Worlds 8: The Features of the Relational Worldview Part Four: New Rules, New Tools 9: Fact, Values, and Scenario Planning 10: Scenario Planning: A Tool for Society Creativity Part Five: Scenario Planning in Action 11: Better Education 12: Better Health Care 13: Cadenza: Earth Might be Fair ...
