Explaining Buyer Behavior - Central Concepts and Philosophy of Science Issues

Zusatztext `This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.'Journal of Macromarketing Informationen zum Autor Author of Why People Buy (OUP 1987) Klappentext This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings! in particular the literature and findings on buyer behavior. In clear prose! the author discusses the key issues in modern philosophy! psychology! and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena! making it accessible not only to academics and students of marketing! but to professionals as well. Zusammenfassung This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.

Product details

• Authors: &apos, O&apos, John O'Shaughnessy, John O''shaughnessy, Professor Emeritus of Business At O''shaughnessy, John (Professor of Marketing O''''shaughnessy, John Shaughnessy
• Assisted by: John O'Shaughnessy (Editor), John (Professor of Marketing O'Shaughnessy (Editor), O'Shaughnessy John (Editor)
• Publisher: Oxford University Press
• Languages: English
• Product format: Hardback
• Released: 04.06.1992
• EAN: 9780195071085
• ISBN: 978-0-19-507108-5
• No. of pages: 392
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, SCIENCE / Philosophy & Social Aspects, BUSINESS & ECONOMICS / Sales & Selling / General, Philosophy of Science, Behavioural theory (Behaviourism), Sales & marketing, Behaviourism, Behavioural theory, Sales and marketing, PSYCHOLOGY / Psychotherapy / Behaviorism