Financial Aspects of Marketing

Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".

Product details

• Authors: Keith Ward
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Hardback
• Released: 01.01.2008
• EAN: 9780750616027
• ISBN: 978-0-7506-1602-7
• No. of pages: 448
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Accounting / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Finance / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Finance & accounting, Sales and marketing, Finance and accounting