Cotton''s Renaissance - A Study in Market Innovation

Klappentext A history of Cotton Incorporated's impact on the cotton market in the United States. Zusammenfassung Cotton's Renaissance is the remarkable story of how US cotton growers struggled to survive for more than two centuries through a series of challenges to their industry markets. It traces the rise of Cotton Incorporated! a unique public-private organization dedicated to marketing cotton. Inhaltsverzeichnis Preface; Introduction: why grow cotton, anyway? Culture and economy; Part I. Managing Supply: 1. 'The snow of southern summers': King Cotton and his markets in the age of industrial revolution; 2. Nature and know-how: organization and technology in the Postbellum era; 3. Acts of God and Government: the search for political solutions; Part II. Approaching the Market: 4. Synthetic shock: competition's alarm; 5. Creating Cotton Incorporated; Part III. Managing the Market: 6. Creating consumption; 7. Managing the mill: the necessary illusion of control; 8. Competitive markets in a global economy; Afterword: trends and cycles.

Product details

• Authors: Timothy C. Jacobson, Timothy Curtis Jacobson, George David Smith, George David (Stern School of Business Smith, George David Jacobson Smith
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 17.09.2001
• EAN: 9780521808279
• ISBN: 978-0-521-80827-9
• No. of pages: 364
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches