Winning Message - Candidate Behavior, Campaign Discourse, and Democracy

Klappentext This study investigates candidate behavior in American electoral campaigns. Zusammenfassung This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory. Inhaltsverzeichnis List of figures; List of tables; Acknowledgments; 1. Introduction; 2. Dialogue: a standard for campaign discourse; 3. Understanding campaigns: background, theory, and methods; 4. The ventriloquist's hand: a game-theoretic model of campaigns; 5. Duck or Punch? Dialogue in a California Gubernatorial Election; 6. Dialogue and its effects in contemporary American elections; 7. Explaining and predicting the occurrence of dialogue; 8. Conclusion: toward more substantive campaign discourse; Appendix A. Analysis of the model of campaigns in mass elections; Appendix B. Experimental procedures; References; Index.

Product details

• Authors: Adam F. Simon, Adam F. (University of Washington) Simon, Simon Adam F.
• Assisted by: W. Lance Bennett (Editor), Robert M. Entman (Editor)
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 09.05.2002
• EAN: 9780521807333
• ISBN: 978-0-521-80733-3
• No. of pages: 198
• Series: Communication, Society and Pol; Communication, Society and Politics
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; Social sciences, law, business > Political science > Political science and political education; SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Political Process / Media & Internet, Political campaigning & advertising, Political campaigning and advertising