Risk Communication - A Mental Models Approach

Klappentext Explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Zusammenfassung This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain! in readily usable form! the information that people need to make informed decisions about risks to health! safety! and the environment. Inhaltsverzeichnis 1. Introduction; 2. The Carnegie Mellon mental models approach; 3. Creating an expert model of the risk; 4. Mental model interviews; 5. Confirmatory questionnaires; 6. Development and evaluation of communications; 7. Case studies: applications to environmental risks; 8. A mental models approach to HIV/AIDS; 9. Some concluding remarks; Appendices.

Product details

• Authors: Cynthia J. (University of Washington) Atman, Ann Bostrom, Ann (Georgia Institute of Technology) Bostrom, Baruch Fischhoff, Baruch (Carnegie Mellon University Fischhoff, M Granger Morgan, M. Granger Morgan, M. Granger Fischhoff Morgan, M.Granger Morgan, M.granger Fischhoff Morgan
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 30.07.2001
• EAN: 9780521002561
• ISBN: 978-0-521-00256-1
• No. of pages: 366
• Subjects: Humanities, art, music > Psychology; Social sciences, law, business > Media, communication > Communication science