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Zusatztext 'A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games - the unexpected success stories and colossal failures - which give us a foundation of learning that help those of us in the industry make better decisions in this new era of gaming. The rise of social games! micro- transactions! virtual goods and ever changing platforms force us to learn from our past and continue to think out of the box.' - Tom Sperry! CEO of Blade Games! Founding member of Microsoft Games Group 'This riveting and highly enjoyable book fully documents the history of the fascinating video game industry. From Donkey Kong and Mario Bros. to Xbox! Wii! Guitar Hero and Rock Band! David Wesley and Gloria Barczak take us through all the twists and turns of the video game industry! uncovering the stunning triumphs and errors that mark an industry changing so fast that! at times! top management at the leading companies are barely able to keep up! let alone develop sound marketing plans.' - Anthony Di Benedetto! Editor-in-Chief of the Journal of Product Innovation Management! and Professor of Marketing! Temple University. 'Easy to read yet powerful in its insights! this book emphasizes the importance of consistently identifying and effectively serving customers' needs as a path to long-term corporate success. The ability of collaborations with those outside the company's walls such as suppliers and certainly customers themselves is shown to be a source of developing value-creating products and services while avoiding complacency that can stifle innovation and ultimately! lead to corporate failure.' - R. Duane Ireland! Editor of the Academy of Management Journal! and Distinguished Professor of Management! Mays Business School! Texas A&M University. Informationen zum Autor David Wesley is a Research Manager at Northeastern University's College of Business Administration in Boston. Gloria Barczak is Professor and Chair of the marketing department at Northeastern University and former director of the Executive MBA program. Klappentext Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Zusammenfassung Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Inhaltsverzeichnis Introduction 1. Shigeru Miyamoto and the Art of Donkey Kong 2. Nintendo’s Dark Age 3. PlayStation Dreams 4. Xbox Empire 5. The Brain Age 6. Rings of Death 7. The PlayStation 3 8. Blu-Rays and Netflix 9. The Wii Revolution 10. Game Development and the Rise of Casual Games 11. Guitar Hero Nation 10. Conclusion ...
