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Informationen zum Autor Simon Wootton , formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service and now Associate Director of Commissioning at NHS Manchester. Terry Horne is Director of Change Management at Lancashire Business School. Klappentext Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership! now in it's third edition! takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise! you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes! as well as a new section covering key aspects of leadership and neuroscience! this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets! objectives! action plans and useful summaries! this fully updated third edition is a must-have for all practicing managers and business students. Zusammenfassung Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material! this step-by-step guide shows readers how to formulate strategies and predict future changes. Inhaltsverzeichnis Preface About this book PART I. STRATEGIC LEADERSHIP Section 1 Strategic leadership Strategic leadership and conversational style Section 2 Strategic leadership - brain-based communication Section 3 Strategic leadership - the thinking skills required Case Study Marketing leadership and management action PART II. STRATEGIC THINKING - THE 9S© APPROACH Step 1 Gather strategic intelligence Step 2 Assess strategic capability Step 3 Create strategic knowledge Step 4 Make strategic predictions Step 5 Develop strategic options Step 6 Create strategic options Step 7 Take strategic decisions Step 8 Create and communicate market-led strategy Step 9 Plan and manage project to implement change PART III. THE NEXT STEPS Next Steps Final thought Appendix A Appendix B Appendix C References and recommended reading Index...
