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Informationen zum Autor Sally H. Clarke! Associate Professor of History at the University of Texas at Austin! specializes in the political economy of the United States during the 20th century. Her interdisciplinary interests are reflected in articles in the Journal of Design History! Law and History Review! and Business History. She has been a Fellow at the Radcliffe Institute for Advanced Study (Harvard University) and the Shelby Cullom Davis Center for Historical Studies (Princeton University). She is the author of Regulation and the Revolution in United States Farm Productivity. Klappentext Trust and Power argues that automobile corporations have historically faced conflicts with the very customers whose loyalty they sought. Zusammenfassung Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market. Inhaltsverzeichnis Introduction; Part I. A New Market, 1896-1916: 1. Risks of innovation, risks of injury; 2. New firms and the problem of social costs; Part II. A Mass Market, 1916-41: 3. Corporate strategies and consumers' loyalty; 4. Engineering a mass product; 5. A machine age aesthetic; 6. The franchised car dealer and consumers' marketing dilemma; Part III. A Mature Market, 1945-65: 7. Automobiles and institutional change; Conclusion; Appendix: Automobile dealer agreements and sales manager contracts, 1900-14; Index.
