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Business Travel - Conferences Incentive Travel Exhibitions Corporate Hospitality and

English · Paperback / Softback

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PREFACE ACKNOWLEDGEMENTS 1 INTRODUCTION TO BUSINESS TRAVEL Case-study: EIBTM: a new look for the 21st century 2 INDIVIDUAL BUSINESS TRAVEL Case-study: The Guild of European Business Travel Agents and the UK’s Guild of Business Travel Agents Case-study: Business Travel International 3 THE MEETINGS INDUSTRY Case-study: The Austria Center, Vienna Case-study: Meeting in Madrid 4 INCENTIVE TRAVEL Case-study: Iceland as an incentive destination Case-study: Golf developments in Scotland 5 THE EXHIBITIONS INDUSTRY Case-study: National Starch & Chemical Case-study: CeBIT, Hanover References Glossary of terms 6 CORPORATE HOSPITALITY Case-study: Legoland, Windsor 7 THE BUSINESS AND PLEASURE INTERFACE APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS

Product details

Authors Cope Beulah, Beulah Cope, Rob Davidson
Publisher Financial Times Management
 
Languages English
Product format Paperback / Softback
Released 13.12.2002
 
EAN 9780582404441
ISBN 978-0-582-40444-1
Dimensions 189 mm x 246 mm x 18 mm
Series Financial Times
Financial Times
Subject Social sciences, law, business > Business

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