Business Travel - Conferences Incentive Travel Exhibitions Corporate Hospitality and

PREFACE ACKNOWLEDGEMENTS 1 INTRODUCTION TO BUSINESS TRAVEL Case-study: EIBTM: a new look for the 21st century 2 INDIVIDUAL BUSINESS TRAVEL Case-study: The Guild of European Business Travel Agents and the UK’s Guild of Business Travel Agents Case-study: Business Travel International 3 THE MEETINGS INDUSTRY Case-study: The Austria Center, Vienna Case-study: Meeting in Madrid 4 INCENTIVE TRAVEL Case-study: Iceland as an incentive destination Case-study: Golf developments in Scotland 5 THE EXHIBITIONS INDUSTRY Case-study: National Starch & Chemical Case-study: CeBIT, Hanover References Glossary of terms 6 CORPORATE HOSPITALITY Case-study: Legoland, Windsor 7 THE BUSINESS AND PLEASURE INTERFACE APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS

Product details

• Authors: Cope Beulah, Beulah Cope, Rob Davidson
• Publisher: Financial Times Management
• Languages: English
• Product format: Paperback / Softback
• Released: 13.12.2002
• EAN: 9780582404441
• ISBN: 978-0-582-40444-1
• Dimensions: 189 mm x 246 mm x 18 mm
• Series: Financial Times; Financial Times
• Subject: Social sciences, law, business > Business