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Informationen zum Autor Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors. Klappentext 'When the next generation of public affairs practitioners look back to the beginning of the twenty first century they will recognise the 'Handbook of Public Affairs' as the cornerstone text on which global practice came to be based' - Tom Spencer, European Centre for Public AffairesAt the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into five sections to help readers navigate issues and draw comparisons. Zusammenfassung Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly developments. Inhaltsverzeichnis Forewords - Douglas G Pinkham and Lord Tom McNally Introduction - Phil Harris and Craig S Fleisher The Development of a Sub-Discipline and Major Area of Research PART ONE: THE ENVIRONMENTS OF PUBLIC AFFAIRS The Global Development of Public Affairs - Craig S Fleisher Public Affairs in North America - John M Holcomb US Origins and Development The History and Development of Public Affairs in the European Union and United Kingdom - Robin Pedler The External Environment of Public Affairs in North America - William D Oberman Public Policy Process and Institutions The External Environment of Public Affairs in the European Union and United Kingdom - Thomas Spencer Public Policy Process and Institutions The Internal Environment of Public Affairs - Brian Hawkinson Organization, Process and Systems The Management of Public Affairs in the United Kingdom - Phil Harris PART TWO: TOOLS, TECHNIQUES AND ORGANIZING FOR PUBLIC AFFAIRS The Tools and Techniques of Public Affairs - Amy Showalter and Craig S Fleisher The Human Resource Dimensions of Public Affairs - Patrick Shaw Staffing, Training, Career Paths, Competencies and Salaries Measurement and Evaluation of Public Affairs Process and Performance - Craig S Fleisher Information Systems and Technology in Public Affairs - Edward A Grefe and Scott A Castleman The Organization and Structuring of Public Affairs - Martin B Meznar PART THREE: CASE STUDIES IN PUBLIC AFFAIRS Managing Government Relations in the European Union - Rinus Van Schendelen The Rise of NGOs in the EU - Simon Titley Lobbying in the United Kingdom - Phil Harris and Irene Harris A UK Case - Leighton Andrews Lobbying for a New BBC Charter Lobbying by US Beer Wholesalers - Connor Magr...
