Strategic Planning for Public Relations

Klappentext Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It walks readers through the critical steps for the formative research! strategic and tactical planning! and plan evaluation phases of the process. Zusammenfassung Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It walks readers through the critical steps for the formative research! strategic and tactical planning! and plan evaluation phases of the process.

Product details

• Authors: Ronald Smith, Ronald D. Smith
• Publisher: Routledge Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 22.05.2009
• EAN: 9780415994224
• ISBN: 978-0-415-99422-4
• Subject: Social sciences, law, business > Business