Internet marketing strategy, implem

Part I- Internet marketing fundamentals CHAPTER 1 Introduction to Internet marketing CHAPTER 2 The Internet micro-environment CHAPTER 3 The Internet macro-environment Part II- Internet strategy development CHAPTER 4 Internet marketing strategy CHAPTER 5 The Internet marketing mix CHAPTER 6 Relationship marketing using the Internet Part III-Internet marketing: implementation and practice CHAPTER 7 Delivering online service quality CHAPTER 8 Interactive marketing communications CHAPTER 9 NEW NAME! Improving E-Marketing Performance CHAPTER 10 Business-to-Consumer Internet marketing CHAPTER 11 Business-to-Business Internet Marketing

Product details

• Authors: Chaffey, Dave Chaffey
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 06.07.2006
• EAN: 9780273694052
• ISBN: 978-0-273-69405-2
• Series: Financial Times; Financial Times
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Internetmarketing, Marketing : Lehrwerke