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Albaum, Gerald Albaum, Edwin Duerr, Jesper Strandskov

International marketing and export

English · Hardback

Description

1. International marketing and exporting2. Bases of international marketing3. The international environment4. Export market selection: definition and strategies5. Information for international marketing decisions6. Market entry strategies7. Export entry modes8. Nonexport entry modes9. Product decisions10. Pricing decisions11. Financing and methods of payment12. Promotion and marketing communication13. The export order and physical distribution14. Organization of international marketing activities

Product details

Authors	Albaum, Gerald Albaum, Edwin Duerr, Jesper Strandskov
Publisher	Financial Times Management

Languages	English
Product format	Hardback
Released	19.11.2004

EAN	9780273686347
ISBN	978-0-273-68634-7
Series	Financial Times Financial Times
Subject	Social sciences, law, business > Business

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