Economics for business and manageme

INTRODUCTION: USING THIS BOOK PART ONE: MICRO BUSINESS ENVIRONMENT 1. Markets and Resource Allocation Wants, limited resources and choice Demand curves and functions Supply curves and functions Price determination Changes in market price and quantity Resource allocation in different economic systems Key Terms Key Points Assessment Practice Case Study 1.1: Death of the CD! Case Study 1.2: Dyson relocates production to South East Asia Case Study 1.3: Consumer tastes and the Atkins Diet Case Study 1.4: The drug war Case Study 1.6: Fulfilling the plan 2. Demand, Revenue and Consumer Behaviour Price elasticity of demand (PED) Price elasticity of demand (PED) and revenue Total, average and marginal revenue PED and tax incidence Other elasticities of demand 'Veblen effect' and consumer behaviour Consumer surplus Utility and consumer behaviour Key Terms Key Points Assessment Practice Case Study 2.1: Channel Tunnel revenues collapse Case Study 2.2: Taxing French smokers Case Study 2.3: Tobacco smuggling, price elasticity of demand and tax revenue Case Study 2.4: Transport and elasticities of demand Case Study 2.5: 'Top-up fees' and the 'Veblen effect' Case Study 2.6: What is time worth? Case Study 2.7: Changing tastes over time 3. Supply, Production and Cost The factors of production Combining factors of production: the laws of return Costs of production: short run Costs of production: long run Deciding whether to produce in the short run and the long run Price elasticity of supply (PES) Outsourcing and cost Governemnts, location and cost Producer surplus Key Terms Key Points Assessment Practice Case Study 3.1: Theatre costs in the West End Case Study 3.2: Head Office - some easy economies? Case Study 3.3: Scale economies in the skies Case Study 3.4: Outsourcing, production and costs Case Study 3.5: Low-cost goods rule out Britain 4. Business Organisation, objectives and behaviour Types of business organisation Business objectives: maximising Business objectives: non-maximising behaviour Does firm objective matter? Profit, ethics and the environment Business behaviour Corporate governance Product life cycle Key Terms Key Points Assessment Practice Case Study 4.1: Partnership or Ltd company? Case Study 4.2: The rise of shareholder power Case Study 4.3: Brand value and social responsibilty Case Study 4.4: Crisis at Parmalat 5. Firm Size, Mergers and the 'public interest' Small to medium-sized enterprises (SMEs) Small firm survival Small firms and the UK economy Growth in firm size Mergers: who benefits? Types of merger activity Explanantions of merger activity Demerging Mergers and the public interest Key Terms Key Points Assessment Practice Cast Study 5.1: Alternative Investment Market (AIM) Case Study 5.2: Mergers - for managers or shareholders Case Study 5.3: AOL and Time Warner merger Case Study 5.4: Demergers boost value 6. Market Structures Perfect Competition Contestable market theory Monopoly Monopolistic competition Oligopoly Key Terms Key Points Assessment Practice Case Study 6.1: Perfect competition and the Internet Case Study 6.2: New entry and profit rates Case Study 6.3: Cartels and collusion Case Study 6.4: Price discrimination in pharmaceuticals 7. Labour and other Factor Markets Factor payments and derived demand Occupational differences in wages and employment Imperfectly competitive labour markets UK labour marker regulations EU Social Chapter Work-life balance Gender and ageism Transfer earnings and economic rent Key Terms key Poi...

Product details

• Authors: Griffiths, Alan Griffiths, Stuart Wall
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 10.11.2004
• EAN: 9780273685494
• ISBN: 978-0-273-68549-4
• Series: Financial Times; Financial Times
• Subject: Social sciences, law, business > Business