The economic environment of busines

PREFACE PART ONE: INTRODUCTION 1. Economics and the business environment PART TWO: MARKETS, DEMAND AND SUPPLY 2. The working of competitive markets 3. Demand and the consumer 4. Supply decisions in a perfectly competitive market PART THREE: THE MICROECONOMIC ENVIRONMENT OF BUSINESS 5. Pricing and output decisions in imperfectly competitive markets 6. Business growth and strategy 7. Labour and employment 8. Government, the firm and the market PART FOUR: THE MACROECONOMIC ENVIRONMENT OF BUSINESS 9. The economy and business activity 10. Government macroeconomic policy PART FIVE: THE GLOBAL BUSINESS ENVIRONMENT 11. The global context of business 12. Multinational corporations and business strategy in a global economy WEB APPENDIX KEY IDEAS GLOSSARY INDEX

Product details

• Authors: Sloman, John Sloman
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 21.12.2004
• EAN: 9780273681328
• ISBN: 978-0-273-68132-8
• Series: Financial Times; Financial Times
• Subject: Social sciences, law, business > Business