Marketing strategies a twenty-firs

Preface and acknowledgements  Marketing strategy and concepts Analysis and segmentation Stakeholders and marketing Sustainability and strategy Building brand relationships Implementing marketing strategies Organising for marketing The learning organisation Measuring marketing performance New perspectives in developing marketing strategies References Index

Product details

• Authors: Claire Gauzente, Ranchhod, Ashok Ranchhod, Julie Tinson
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 11.12.2003
• EAN: 9780273651925
• ISBN: 978-0-273-65192-5
• Subject: Social sciences, law, business > Business