Small business management 1st editi

PART 1: Key Issues in Small Business Studies. The Nature of Small Business Studies. Small Business Start-up. PART 2: Financing Small Business. Small Firms and the Banks. David Perryman's Business Plan. David Perryman: Business Plan Analysis. J & D (Newcastle): Business Plan. J & D (Newcastle): Business Plan Analysis. PART 3: Marketing. Marketing and the Small Firm. An Investigation into the Survival of a Small Business (Jenny Gee News): a Student's Approach to Case Illustration. PART 4: Strategic Issues. Small Firms and the Focused Factory Concept. The Focused Factory Concept: a Case Illustration. Using the Focused Factory Concept. Research and the Focused Factory Concept. A Study in the Life Cycle of a Company: Jackson & Kinross Ltd. A Case for Business Advisers: School Clothing Supplies (SCS). Small Public Sector Organisations and the Concept of Focus. The School as a Small Business: a Case Illustration.

Product details

• Authors: MURPHY, Michael Murphy
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 16.09.1996
• EAN: 9780273616016
• ISBN: 978-0-273-61601-6
• Series: Financial Times; Financial Times
• Subject: Social sciences, law, business > Business