Read more
Klappentext This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions! such as marketing! logistics and strategy! and encourages a more systematic and analytical approach to the use of information. Zusammenfassung This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions! such as marketing! logistics and strategy! and encourages a more systematic and analytical approach to the use of information. Inhaltsverzeichnis PART ONE: INTRODUCTION Business numeracy PART TWO: DECISION SUPPORT Decisions and computer support Decision analysis Advanced decision analysis Simulation PART THREE: RESOURCE ALLOCATION Project planning techniques Linear programming Extensions to linear programming DEA (data envelopment analysis) in a major bank PART FOUR: BUSINESS FORECASTING The management of business forecasting Time series analysis Marketing Information systems (MKIS) Forecasting methodologies in practice Causal modelling More regression analysis Judgement forecasting Experience of using Delphi forecasting process
