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Informationen zum Autor HOWARD W. ODEN was a consultant and Associate Professor of Management, Nichols College, Dudley, MA, specializing in entrepreneurship, innovation, and the management of organizational change. He published more than 40 technical papers and four books, including Managing Corporate Culture, Innovation, and Intrapreneurship (Quorum, 1997). Klappentext To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture-one that is much different from the traditional culture of American business. Oden's unique book looks for the first time at the relationships among these elements-innovation, intrapreneurship, and corporate culture-and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship.Oden first looks at the actions that corporations must take to create a culture that is conducive to the venturing process. He makes clear that corporations must have not only a culture that supports innovation and intrapreneurship, but an organization and work force that can adapt quickly to exigencies. Also required is a well-structured venturing process. He describes this process in the second part of the book, breaking it down into three phases: concept development, technical development, and business development. Concept development is concerned only with product ideas , while hardware and software are developed in the technical phase. Business development concludes the process by assuring that the product succeeds in the marketplace. Written in a practical, non-technical style, Oden's book will prove to be a hands-on, action-oriented manual for improving the corporate venturing process and its output. Inhaltsverzeichnis Preface and Introduction Introducing the Corporate Innovation Process Developing an Innovative Corporate Culture Integrated Strategic Planning for Innovation Continuous Cultural Change and Improvement Changing Organizational Behavior and Structure Reengineering Organizational and Venturing Processes The Corporate Venturing Process Idea Generation: Start Concept Development Concept Evaluation: Finish Concept Development Start Technical Development: Preliminary Design and Review Prototype Build and Test: Final Design and Pilot Production Developing New Business: Launching the New Product Extensions of the Corporate Venturing Process Customizing the Corporate Innovation Process Guidelines for Innovators and Intrapreneurs Appendix: Integrated Venture Map Selected Bibliography Index ...
