Words That Work - It's not What You Say, It's What People Hear

It's Not What You Say, It's What People Hear. A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe in.

Product details

• Authors: Frank Luntz, Frank I. Luntz
• Publisher: Hyperion
• Languages: English
• Product format: Paperback / Softback
• Released: 20.03.2007
• EAN: 9781401303082
• ISBN: 978-1-4013-0308-2
• No. of pages: 324
• Dimensions: 155 mm x 233 mm x 22 mm
• Subjects: Social sciences, law, business > Business; Kommunikation, Rede, Redekunst