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Caroline Barfoot, Ken Burtenshaw, Nik Mahon

Fundamentals of Creative Advertising

English · Paperback / Softback

Description

Klappentext Presents an introduction to the key elements of creative advertising and takes the reader! step-by-step! through different stages of the creative process! including how advertising agencies plan! generate! create and produce advertising campaigns.

Product details

Authors	Caroline Barfoot, Ken Burtenshaw, Nik Mahon
Publisher	Ava Publishing

Languages	English
Product format	Paperback / Softback
Released	04.12.2006

EAN	9782940373185
ISBN	978-2-940373-18-5
No. of pages	176
Dimensions	200 mm x 230 mm x 15 mm
Subjects	Humanities, art, music > Art Werbung

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